New Survey from LITA on Internet Tools and Sites

Just out from the LITA listserv (please be advised that the url at the end might not work -it was having some trouble today):

Primary Research Group has published The Survey of Academic Librarians:
Usefulness of Leading Internet Tools & Sites, ISBN 1-57440-145-9.

This study presents the results of a survey of academic librarians about their
use of leading internet tools and sites such as Ebay, Google, Bing, Facebook,
MySpace, Yahoo, YouTube, Second Life, Amazon, Wikipedia, Google Books, Flickr,
Yahoo Groups, Twitter and others. The report’s results are based on a
representative survey of 555 full time academic librarians in the United States
and Canada.  Data is presented in the aggregate and broken out by various
characteristics such as gender, age, library work title or field, institutional
enrollment, Carnegie class, level of education, USA or Canada and other
factors.

Just a few of the report’s many findings are that:

       Librarians between the ages of 31 – 39 found Facebook the most useful
Conversely, 65% of librarians over the age of 60 had little use for Facebook.
       Librarians in special collections and archives used Bing the least,
while librarians working in circulation and public services were the most
likely to say that it was useful to them,
       59% of respondents felt Google Books was more than a little useful;
only 13% found Google Books to be of no use.  Librarians working in
administration and in acquisitions, collection development, and licensing found
Google Books to be of the most use.
       Librarians with either an associate’s degree or a BA/BS degree
indicated that YouTube was not particularly useful (64% and 57% respectively)
while almost half of those with an MLS and additional degrees felt YouTube was
useful.
       Librarians from PHD granting institutions found Twitter to be the least
useful (76%) while approximately 40% of staff at community colleges felt that
Twitter was of use.
       90% of librarians under the age of 30 found Yahoo Groups not useful
whereas approximately 33% of librarians in their 50s felt Yahoo Groups was a
little useful to very useful in their work.
       Contrary to stereotype, Men were more likely than women to find that
Yahoo Maps was useful in their work.
       Women were less likely than men to find Ebay useful in their work;
librarians at public colleges were less likely than those at private colleges
to find Ebay of use.
       68% of all respondents indicated that Amazon.com was useful to them in
their work.  80% of librarians working in administration found Amazon to be of
particular use whereas only 53% of their counterparts in special collections
and archives found the same.
       Librarians with an associate’s degree were more likely to think that
the use of Wikipedia should be strongly discouraged whereas those with a
doctorate were most likely to feel it is an acceptable source of background
information.

The 103-page report has approximately 230 tables of data as well as explanatory
commentary.  For further information view our website at
www.PrimaryResearch.com.

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